What does Hello Alice do?

Hello Alice is a woman- and minority-owned digital platform founded in 2017 by Carolyn Rodz and Elizabeth Gore, based in Houston, Texas. The platform aims to empower over 1.4 million small business owners, particularly those from underrepresented groups such as women, people of color, veterans, and individuals with disabilities. It provides free tools to help users launch, grow, and sustain their businesses through equitable access to capital, resources, and community support. Hello Alice operates a multichannel platform that connects small business owners across the U.S. It offers a range of services, including a Business Health Score that evaluates business performance and provides personalized advice. The platform also facilitates access to financing through grants, credit programs, and a lending marketplace. Additionally, it fosters a collaborative community known as "Wonderland," where entrepreneurs can share experiences and support one another. With a focus on long-term business health, Hello Alice is dedicated to promoting sustainable growth among diverse business owners.