What does Hairstory do?

Hairstory is a haircare company based in New York City, founded in 2015 by Eli Halliwell, Jackie Bauer, Michael Gordon, and Mauricio Bellora. The company was created to offer detergent-free alternatives to traditional shampoos, focusing on healthier hair and scalp care. Hairstory promotes a "less is more" philosophy, emphasizing ingredient transparency and sustainability. The company has gained a loyal global following and is known for its innovative products, including New Wash, a cream cleanser that gently cleans hair without stripping its natural oils. Hairstory operates through a direct-to-consumer model, professional salon channels, and a unique affiliate program for stylists. This allows hairstylists to earn commissions on client purchases while integrating Hairstory products into their services. The company is also committed to environmental sustainability, donating 1% of New Wash sales to water conservation organizations and supporting various philanthropic initiatives. With an estimated revenue of $30-50 million in 2023, Hairstory continues to expand its product offerings and partnerships in the haircare industry.