What does Hair Care do?

"Brio" means "full of life" and "geo" means "of the earth" — together they define who we are, what we do, and why we craft clean, high-performance haircare. In 2013, our founder, Nancy Twine, began blending natural ingredients in her kitchen to create effective haircare for every hair type. Those kitchen-born formulas pioneered a new approach to clean — proving there's no need to compromise between high-integrity ingredients and high performance. Since then, we've cultivated 50+ formulas that have powered hair transformations across 25 countries. From barrier-boosting scalp care to proven repair, hair-healthy stylers, everyday nourishment, and every need in between. You do the most for your hair, we do the most for its care.