goGLOW is a premium sunless tanning and skincare company founded in 2010 by Melanie Richards in Minneapolis, Minnesota. The company specializes in custom airbrush tanning services, utilizing proprietary, plant-based, vegan, and cruelty-free products. goGLOW is known for delivering natural-looking, streak-free, and odor-free tans, focusing on skin health education and holistic wellness. Initially launched as a mobile service, goGLOW has grown into a leader in the sunless tanning industry, with a headquarters in Edina, Minnesota. The company began franchising in 2023, providing entrepreneurs with a scalable business model in the sunless tanning and skincare markets. goGLOW offers a range of services, including custom color consultations and moisture-locking finishing sprays, ensuring flawless results for all skin tones. Their products are designed to nourish the skin while providing a natural tan, and they emphasize post-care education for longevity. With thousands of 5-star reviews, goGLOW is recognized for its commitment to quality and customer satisfaction, earning accolades such as ALLURE's Best of Beauty Awards. The company appeals to individuals seeking safe and inclusive tanning experiences, primarily targeting women and wellness enthusiasts.