What does GlowBar do?

Glowbar is a New York-based beauty and skincare company founded in 2019 by Rachel Liverman, a third-generation esthetician. The company specializes in customized 30-minute clinical-grade facial treatments, designed to efficiently meet individual skincare goals without the complexity of menus or upselling. Glowbar operates multiple studios and is recognized as the fastest-growing facial membership brand, with a focus on accessibility and affordability. The core offering includes tailored facials performed by expert estheticians, addressing concerns such as acne, hydration, and aging. Membership plans provide monthly treatments and discounts on professional-grade products, while non-members can access services at a flat rate. Glowbar has also expanded into at-home skincare with its first product, the Expert Cleanser, launched in June 2025. The company emphasizes consistent care for confident skin and has received media recognition for its straightforward and effective approach.