What does Frankies Bikinis do?

Frankies Bikinis is a female-led lifestyle brand founded in 2012 by Francesca and Mimi Aiello in Malibu, California. The brand specializes in trendy swimwear, ready-to-wear clothing, knits, activewear, and accessories, all inspired by California beach culture. It has grown from custom bikini designs into an internationally recognized name, focusing on innovative fabrics, on-trend styles, and inclusive sizing to promote body positivity. The brand gained popularity through social media engagement and collaborations with celebrities like Bella Hadid and Gigi Hadid. Frankies Bikinis operates six to seven physical stores across the U.S. and partners with major retailers such as Victoria’s Secret, Revolve, and Bloomingdale's. Its product offerings include cheeky bikinis, complementary clothing items, and skincare staples, all designed to enhance women's confidence and celebrate diverse body types.