What does Florida Blue do?

Florida Blue is a not-for-profit health insurance company based in Jacksonville, Florida. Established in 1944, it serves as an independent licensee of the Blue Cross and Blue Shield Association. With approximately 4 million to 4.2 million members, Florida Blue holds about 30% of the market share in Florida, making it a leading provider of health care plans and services. The company offers a variety of health insurance plans, life insurance, and specialty products, catering to individuals, families, businesses, and Medicare beneficiaries. In addition to its core health business, Florida Blue operates the Florida Blue Foundation, which has awarded over $226 million in grants to support community initiatives. The foundation focuses on areas such as food security, mental health, and health literacy. Florida Blue also emphasizes personalized care and community engagement, with retail stores that provide services like Health Savings Account enrollment and group plan selection. As part of GuideWell, Florida Blue is dedicated to evolving into a comprehensive health solutions provider.