What does Fashion Fair do?

CIFF, or Copenhagen International Fashion Fair, is a prominent bi-annual fashion trade fair established in 1959. Located at Bella Center Copenhagen, it has grown from a regional event to a global fashion buying destination, attracting around 17,800 visitors over three days. CIFF is an integral part of Copenhagen Fashion Week and is recognized as one of Europe's leading fashion fairs. The fair offers a dynamic platform for the fashion industry, featuring brand showcases, interactive installations, and live performances. In addition to the physical event, CIFF has developed CIFF Media, a digital storytelling platform that enhances brand messaging and fosters year-round engagement through interviews, trend analyses, and industry conversations. CIFF also collaborates with Danish technology firm Delogue through the TechCreate initiative, merging fashion with technology to inspire innovation. CIFF showcases a diverse range of fashion sectors, including women's and men's clothing, streetwear, sportswear, and accessories. It primarily serves professionals in the fashion industry, such as designers, buyers, and retailers, focusing on independent and forward-thinking brands. The fair has established partnerships with global organizations to broaden its influence in related sectors.