What does Empathy Wines do?

Empathy Wines is a direct-to-consumer winery founded in 2019 by Gary Vaynerchuk, Jon Troutman, and Nate Scherotter. The company specializes in high-quality, sustainably produced wines sold online at accessible prices around $20 per bottle. Empathy Wines aims to simplify wine selection and delivery, reflecting a consumer-centric mission that resonates with modern wine enthusiasts. The winery offers three core blends: Red, White, and Rosé, crafted from grapes sourced from sustainable vineyards in California. Empathy Wines operates primarily through its e-commerce platform, allowing for direct shipping to consumers across the United States. The company emphasizes personalized engagement through content-driven digital marketing and offers subscription options for recurring deliveries. Since its inception, Empathy Wines has experienced rapid growth, selling approximately 15,000 cases and gaining a loyal base of over 2,000 subscribers. In 2020, the company was acquired by Constellation Brands, enhancing its scaling and infrastructure capabilities.