Ematai's mission is to enable Jewish families to navigate an increasingly complex healthcare journey, particularly in the dilemmas of aging and end-of-life treatment. Our name, Ematai, "If not now, when?", is a call to action. We seek to upstream the necessary conversations that will facilitate meaningful choices later in life. Visit our website to learn more about our various projects including: -Advance care planning via Netivot our advance healthcare directive and conversation guide -Option18 our Organ Donation Initiative -Extensive educational resources for patients, families, rabbis, and healthcare providers on topics related to aging and end-of-life care in Judaism -Continued Rabbinic Training -Hospital Training -Hospital Prayers