What does Element Human do?

Element Human Limited is a UK-based technology company that specializes in behavioral AI and human experience data platforms. Founded in 2013 and headquartered in London, the company focuses on measuring emotion, attention, memory, and behavior to help brands optimize their digital campaigns while maintaining individual privacy. Element Human combines various scientific technologies, including eye tracking and facial coding, to analyze human responses across over 100 million consumers in 80 markets. The company offers a brand measurement platform that provides insights into engagement drivers for conversion, content optimization, targeting, and ad spend. Their services include agile quantitative research, survey research, and facial coding, with the ability to launch tests in just 15 minutes. Element Human collaborates with over 40 of the world's top brands and partners with organizations like the BBC and Nielsen to enhance marketing strategies and measure emotional impact effectively.