What does East Goes Global do?

East Goes Global is a multimedia and marketing company based in Los Angeles, founded by CEO Andrew Spalter. The company specializes in connecting Western talent, brands, and teams with the Chinese market through social media management, partnerships, and localized content strategies on platforms like Douyin, Weibo, RED, and WeChat. With additional offices in Austin, New York, Shanghai, Hong Kong, and Beijing, East Goes Global employs fewer than 25 people and has served over 200 partners, generating billions of client impressions annually. The company focuses on two main areas: Marketing and Partnerships. Its marketing services include managing social media presences on top Chinese platforms, creating localized content, and driving fan engagement. In terms of partnerships, East Goes Global brokers commercial deals, facilitating collaborations and campaigns with major Chinese companies. The firm leverages its relationships with influencers and established platforms to enhance visibility and revenue for its clients.