What does Drink Monday do?

Drink Monday, Inc. is a food and beverage manufacturing company based in Carlsbad, California, founded in 2019. The company specializes in premium non-alcoholic spirits that serve as alternatives to traditional drinks like gin, whiskey, and mezcal. It targets health-conscious consumers who want a cocktail experience without the effects of alcohol. Drink Monday's products are crafted from natural ingredients at a Southern California distillery, ensuring a top-shelf taste. The company gained attention by successfully launching through Kickstarter and has experienced significant growth, achieving $3.4 million in sales by 2022. Drink Monday's offerings include a highly-rated non-alcoholic gin, whiskey, and mezcal alternatives, all designed for those seeking flavorful adult beverages without alcohol. The brand positions itself as a luxury option, focusing on stylish packaging and premium pricing. It has shifted its business model from direct-to-consumer sales to include brick-and-mortar retail and upscale hospitality venues, aiming to expand its presence in metropolitan areas and international markets.