About
Discover Kalamazoo is the official destination marketing organization for Kalamazoo County, Michigan. Its mission is to promote the region as a unique visitor destination, driving economic growth through tourism. The organization aims to attract visitors and inspire both residents and tourists to explore the area. It emphasizes community engagement, operational excellence, and a commitment to diversity, equity, and inclusion. The organization provides resources and marketing opportunities for local businesses, including attractions, restaurants, and lodging. Key services include promoting hotels, events, and outdoor activities, as well as offering travel guides and visitor information. Discover Kalamazoo also supports partners through paid content opportunities and community initiatives, collaborating with local entities to enhance visitor experiences. Its promotional efforts highlight regional attractions and seasonal events, contributing to increased visitor spending and economic development in the area.