CUUP is a women's intimates brand based in New York, founded in 2017. Originally known as Fink O'Molony Labs, the company was acquired by FullBeauty Brands in July 2023. CUUP aims to transform the bra industry by providing attractive, comfortable, and well-fitting intimates in a wide range of sizes. The brand specializes in unlined, minimal intimates designed to enhance the natural form while ensuring support and comfort. CUUP offers five core bra styles—Balconette, Plunge, Scoop, Triangle, and Demi—along with a selection of underwear, including thongs and bikinis. With a dynamic sizing system, CUUP provides 53 sizes, ranging from 30A to 38G, catering to women seeking well-made bras, particularly in larger cup sizes. The company emphasizes inclusivity and modern femininity, appealing to women of all shapes who value both style and functional fit.