What does Collective Stories do?

Collective Stories Ltd is a UK-based consultancy specializing in FMCG category development. Founded in 2019, the company combines category management techniques with creative storytelling and design to support global suppliers. Their approach focuses on igniting category narratives to enhance stakeholder engagement and drive success. The consultancy offers services that include developing impactful propositions for customer pitches, Joint Business Plans, range reviews, and internal innovation. They provide flexible engagement options, working on either project-based or interim contracts. Collective Stories emphasizes clarity, creativity, and collaboration, viewing category development as a narrative with a clear structure to elevate business propositions.