What does Cineplex do?

Cineplex Inc. is Canada's leading entertainment and media company, headquartered in Toronto. Established in 1912, it has grown from a traditional film exhibitor to a diversified entertainment powerhouse. Cineplex operates over 165 theatres across Canada, controlling approximately 75% of the domestic box office. The company employs more than 10,000 people and serves around 71 million guests each year. Cineplex offers a wide range of entertainment experiences through its three main sectors: Film Entertainment and Content, Amusement and Leisure, and Media. Its film segment includes various theatre brands, premium formats like UltraAVX and Cineplex VIP, and alternative programming such as live events and concerts. The company also features interactive entertainment venues like The Rec Room and Playdium, catering to families and young adults. Additionally, Cineplex provides advertising solutions and digital commerce services, enhancing the overall guest experience. Through its loyalty program, Scene+, Cineplex rewards customers for their engagement across its diverse offerings.