What does Challenger do?

Challenger is a global leader in sales training, technology, and consulting, dedicated to enhancing revenue performance through its Challenger selling methodology. Founded in 2018 and based in Arlington, Virginia, the company employs approximately 253 people and generates $67.2 million in annual revenue as of 2025. Challenger aims to challenge conventional thinking to unlock growth and provide exceptional customer experiences. The company offers a range of services, including sales training and development programs, online sales courses, marketing development, and customer service skills training. Challenger also provides an AI intelligence suite to improve forecasting and skills, along with an activation platform that helps organizations implement the Challenger selling approach. Their methodology is supported by best-selling books and is designed to empower sales teams to disrupt customer thinking and compete more effectively in complex sales environments.