CEER, also known as Ceer Motors, is Saudi Arabia's first electric vehicle brand, established in 2022 through a partnership between the Saudi Public Investment Fund and Foxconn. The company is headquartered in Riyadh and focuses on designing, manufacturing, and selling battery electric vehicles tailored for the Kingdom and the broader Middle East. CEER aligns with Saudi Vision 2030 and the Saudi Green Initiative, aiming to create a domestic automotive industry, generate jobs, and commit to sustainable manufacturing practices. CEER specializes in high-performance battery electric vehicles, including sedans and SUVs, designed for local climate and terrain. The company is constructing a large manufacturing complex to support its operations, with a target capacity of 240,000 vehicles annually. CEER has formed strategic partnerships with global companies like Rimac Technology, BMW, and Hyundai Transys to enhance its vehicle technology and manufacturing capabilities. The first deliveries of CEER's electric vehicles are planned for 2026, focusing on affordability and reliability for consumers in Saudi Arabia and the GCC region.