Carted is a Sydney-based ecommerce technology company founded in 2021. It provides a Universal Commerce API (UCAPI) that allows developers to create seamless shopping experiences across various platforms. By connecting to millions of merchants and billions of products, Carted aims to make every piece of content on the internet shoppable, enhancing the headless commerce landscape. The company has developed a consumer-facing mobile app for iOS that enhances shopping by allowing users to save products from any site, track prices, and manage wishlists. This app supports features like list sharing and organization, making it useful for general shopping and event planning. Carted's core technology, the Product Graph, standardizes product data across the web, enabling personalized shopping experiences. With significant seed funding, Carted is positioned to impact the $5 trillion ecommerce industry.