Cadent (New York) is an advanced TV advertising platform that helps advertisers, agencies, and media companies plan, activate, and measure campaigns across various channels, including linear, addressable, and streaming TV, as well as digital and YouTube. Founded in 2005 and based in New York, Cadent utilizes predictive intelligence and AI to enhance advertising outcomes. The company offers services such as strategic media planning, multiplatform media representation, dynamic ad insertion, and AI-driven campaign optimization. Its main product, the Cadent Platform, provides a unified solution for predictive advertising and cross-screen TV campaign attribution. Cadent serves a diverse clientele, including advertisers, media owners, and brands looking to optimize their media investments. With a workforce of 501 to 1,000 employees, Cadent has established itself in the advertising services and media technology industry. In August 2023, the company was acquired by Novacap for approximately $600 million.