What does Brand Metrics do?

Brand Metrics is a Swedish technology and ad-tech company founded in 2018, specializing in cookieless measurement of brand lift for digital advertising campaigns. Headquartered in Gothenburg, Sweden, the company has expanded globally with offices in major cities including New York, London, and Sydney. Brand Metrics employs a team of 35–50 professionals focused on AI, machine learning, and advanced analytics to enhance campaign measurement. The company offers a purpose-built SaaS platform that provides continuous brand lift measurement without relying on third-party cookies or human panels. This platform is GDPR-compliant and integrates directly into publisher technology stacks, allowing for real-time insights. Key features include a massive benchmark database of over 40,000 to 60,000 brand lift measurements across various industries and countries, and the ability to measure campaigns from small to large scales, including display, video, and connected TV advertising. Brand Metrics is trusted by leading publishers such as The Guardian and The New York Times, positioning itself as a vital partner in validating advertising performance.