What does Brainsights do?

Brainsights is a Toronto-based company that specializes in neuromarketing, transforming brain data into valuable business insights. Founded in 2013 by CEO Kevin Keane, the company focuses on providing fast, simple, and affordable solutions to help businesses understand how their creative assets resonate with target audiences. The core service of Brainsights involves accelerated neuromarketing data and insights, utilizing measurement technology to capture non-conscious responses to various stimuli, including ads and products. One of their key offerings is the CURE product (Content Unconscious Response Evaluation), which employs EEG technology to measure real-time brain activity as individuals engage with content. Brainsights emphasizes ethical data practices and transparency, allowing participants to exchange their data for meaningful compensation. With a global reach, Brainsights serves a diverse clientele, including media companies, educators, researchers, advertisers, and entertainment firms. Their mission is to make neuroscience principles accessible to marketers, enabling them to create more engaging and effective content.