What does Bobsled Marketing do?

Bobsled Marketing, now part of Acadia, is a full-service digital marketing agency that specializes in retail media and marketplace strategy for e-commerce brands. Founded in 2015 by Kiri Masters, the agency has built a strong reputation for helping companies scale on platforms like Amazon, Walmart, and Instacart. With a team of approximately 11-50 employees, Bobsled operates from its headquarters in New York, NY, and has additional offices in Atlanta, London, Toronto, and Sydney. The agency offers a comprehensive suite of e-commerce services, including marketplace strategy, paid advertising management, content optimization, and operational support. They focus on maximizing clients' return on investment across various retail channels. Through its integration with Acadia, Bobsled also provides access to expertise in SEO, paid media, social media, analytics, and web development. The agency primarily serves mid-sized to enterprise brands, helping them optimize their marketing investments and scale their presence in digital retail marketplaces.