Basis Technologies, formerly known as Centro, is a global provider of enterprise-grade automation software and media management solutions tailored for digital marketers and advertising agencies. Founded in 2001 and based in Chicago, Illinois, the company has built a strong reputation in the ad-tech industry over two decades. Basis is committed to a "remote-first" and "people-first" culture, emphasizing trust, flexibility, and continuous learning. The company offers a comprehensive Software-as-a-Service (SaaS) platform that unifies programmatic, direct, advanced TV, search, and social media into a single interface. This platform streamlines digital operations, automates media buying, and provides financial reconciliation and reporting across all channels. Basis also supports its clients with educational resources through its AdTech Academy, helping them master digital advertising automation and strategy. With a focus on enterprise marketers and mid-market to large advertising agencies, Basis Technologies aims to simplify workflows, enhance efficiency, and provide transparency in campaign performance.