information technology & services
Basis
Basis Technologies, formerly known as Centro, is a global provider of enterprise-grade automation software and media management solutions tailored for digital marketers and advertising agencies. Founded in 2001 and based in Chicago, Illinois, the company has built a strong reputation in the ad-tech industry over two decades. Basis is committed to a "remote-first" and "people-first" culture, emphasizing trust, flexibility, and continuous learning. The company offers a comprehensive Software-as-a-Service (SaaS) platform that unifies programmatic, direct, advanced TV, search, and social media into a single interface. This platform streamlines digital operations, automates media buying, and provides financial reconciliation and reporting across all channels. Basis also supports its clients with educational resources through its AdTech Academy, helping them master digital advertising automation and strategy. With a focus on enterprise marketers and mid-market to large advertising agencies, Basis Technologies aims to simplify workflows, enhance efficiency, and provide transparency in campaign performance.
About Basis:
Basis Technologies, formerly known as Centro, is a global provider of enterprise-grade automation software and media management solutions tailored for digital marketers and advertising agencies. Founded in 2001 and based in Chicago, Illinois, the company has built a strong reputation in the ad-tech industry over two decades. Basis is committed to a "remote-first" and "people-first" culture, emphasizing trust, flexibility, and continuous learning. The company offers a comprehensive Software-as-a-Service (SaaS) platform that unifies programmatic, direct, advanced TV, search, and social media into a single interface. This platform streamlines digital operations, automates media buying, and provides financial reconciliation and reporting across all channels. Basis also supports its clients with educational resources through its AdTech Academy, helping them master digital advertising automation and strategy. With a focus on enterprise marketers and mid-market to large advertising agencies, Basis Technologies aims to simplify workflows, enhance efficiency, and provide transparency in campaign performance.
Technology Stack:
Podcast appearances (38)
Represent this company? Request removal or email privacy@pitchcentric.com.
FAQs
Every question we get asked before
someone starts their trial.
If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.
What is the difference between Founder Solo and Founder Pro?
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
How do agency tiers work?
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
What is a talent profile?
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Can I switch plans later?
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Do you offer a free trial?
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
What happens if I cancel?
You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
Is the 20% annual discount automatic?
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
What if I have more than 50 profiles or 20 clients?
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.