What does BAAN Holding do?

BAAN Holding Group, formerly known as Al Hokair Group, is a Saudi Arabian company founded in 1978 and based in Riyadh. It specializes in hospitality, entertainment, catering, and investment sectors across Saudi Arabia, the United Arab Emirates, and Egypt. The company rebranded to BAAN Holding Group in November 2024 and is publicly listed. With a legacy of over five decades, BAAN Holding focuses on sustainable growth and innovation in family entertainment and hospitality. It operates a diverse portfolio that includes nearly 3,000 hotel rooms, entertainment centers, parks, and commercial malls. The company is committed to quality and sustainability, aiming to deliver exceptional services and memorable experiences. BAAN Holding has received several awards for its contributions to tourism and business excellence in the region.