What does B2B Better do?

B2B Better is a podcast agency and strategic marketing consultancy based in Sturminster Newton, England. Founded in December 2022 by Jason Bradwell, the company specializes in helping B2B service and solution-based brands enhance their thought leadership and drive revenue through podcast marketing. With over 10 years of in-house B2B marketing experience, B2B Better focuses on addressing revenue challenges for complex B2B businesses. The company offers two main service categories: podcast marketing services and fractional CMO services. Their podcast marketing includes full-service development, launch, and distribution, along with strategy development, guest booking, audio production, and ongoing optimization. The fractional CMO services provide strategic marketing consulting, marketing audits, and content program development. B2B Better targets small teams in niche industries, emphasizing the importance of understanding the rationale behind podcast investments to effectively engage modern B2B buyers.