What does B.A.S.S. do?

B.A.S.S., LLC, also known as the Bass Anglers Sportsman Society, is a membership organization founded in 1968 by Ray Scott in Montgomery, Alabama. With over 515,000 members worldwide, B.A.S.S. is dedicated to promoting competitive bass fishing through tournaments, media, advocacy, conservation, and youth outreach. The organization is headquartered in Birmingham, Alabama, and employs 113 people, generating $74.6 million in annual revenue as of 2024. B.A.S.S. is recognized as the authority on bass fishing, having pioneered organized competitive fishing with its first tournament in 1967. It produces a variety of media platforms, including Bassmaster magazine, B.A.S.S. Times, and the weekly TV show *The Bassmasters*. The core service is the Bassmaster Tournament Trail, which includes prestigious events like the Bassmaster Elite Series and the Bassmaster Classic. B.A.S.S. also engages in conservation efforts and initiatives to support youth fishing and environmental protection.