What does Asian University Basketball League do?

The Asian University Basketball League (AUBL) is a collegiate basketball league in Asia, officially sanctioned by the Asian University Sports Federation (AUSF). Founded in 2025, AUBL aims to elevate the campus basketball culture in the region by providing a competitive platform for elite university teams from markets such as Greater China, Japan, South Korea, Mongolia, and Hong Kong. AUBL organizes and operates university basketball competitions, including regional tournaments and league fixtures. The league promotes university basketball across Asia and supports media, branding, and fan engagement initiatives. Its inaugural season is set to take place in Hangzhou, China, featuring 12 university teams in a tournament format. Starting in 2026, AUBL plans to implement a longer home-and-away season culminating in a Final Four event. The league collaborates with partners like Under Armour and J.P. Morgan to enhance its offerings and visibility in collegiate sports.