What does Applico do?

Applico Capital is a venture capital firm established in 2022, specializing in technology investments within the B2B distribution industry. The firm is supported by over ten major B2B distributors, collectively generating more than $125 billion in revenue and committing over $100 million in capital. As the first dedicated VC fund for the distribution sector, Applico Capital focuses on advising billion-dollar distributors on strategic partnerships with tech startups and co-investing alongside them. The firm partners with early- and growth-stage companies, deploying capital to support tech platform partners in the $8 trillion B2B distribution market. Applico Capital positions itself as a guide for traditional enterprises navigating the technology landscape. It has managed significant investments, including advising on over $500 million in mergers and acquisitions. Key leaders include Alex Moazed, Nicholas Johnson, John Schumacher, and Patrick Kanaley.