What does Analytics Playbook do?

Analytics Playbook, operated by Kick Point Playbook, is an online training platform dedicated to teaching practical digital marketing skills. It focuses on Google Analytics 4 (GA4), SEO, and reporting, catering to marketers, agencies, business owners, and teams. The platform emphasizes hands-on learning through courses and workshops that draw from real-world experiences. Led by Dana DiTomaso, a digital marketing expert with over 20 years of experience, Analytics Playbook offers specialized online courses such as Practical GA4, Analytics for Agencies, and Live GA4 Workshops. These programs are designed to enhance skills in analytics, reporting, and implementation, helping users make informed financial decisions and advance their careers. The platform serves a diverse audience, including small businesses and large organizations, aiming to build marketing confidence and provide reliable reporting.