Amway is a family-owned direct selling company founded in 1959 in Ada, Michigan. It operates in over 100 countries and territories, empowering nearly 1 million independent business owners (ABOs) to sell a wide range of products. With a strong commitment to opportunity, community, and environmental stewardship, Amway has built a legacy as the world's leading direct selling company. The company manufactures and distributes nearly 400 consumer products across categories such as nutrition, beauty, home care, and water treatment. Notable brands include Nutrilite™, a leading name in vitamins and dietary supplements, Artistry™, known for premium skincare and cosmetics, and eSpring™, which offers water treatment systems. Amway supports its ABOs with training and tools to help them succeed in their entrepreneurial ventures.