What does American Society of Travel Advisors do?

The American Society of Travel Advisors (ASTA) is a trade association based in Alexandria, Virginia, dedicated to advocating for travel advisors, agencies, and the broader travel industry. Founded in 1931, ASTA has evolved from its original focus on steamship and tourist agents to represent a diverse range of travel intermediaries, including brick-and-mortar agencies, online portals, and tour operators. With approximately 9,000 advisor members and 700 supplier members, ASTA operates through 26 national chapters and actively engages in legislative advocacy to promote U.S. tourism. ASTA's mission is to support travel advisors through advocacy, education, networking, and resources. The organization provides training programs to enhance advisor skills and educates consumers on the value of professional travel advisors. ASTA also hosts events and fosters connections between members and suppliers, helping to strengthen the travel industry. Under the leadership of CEO Zane Kerby, ASTA continues to adapt to industry challenges while promoting the expertise and benefits of travel advisors.