What does 3% Movement do?

The 3% Movement is an organization dedicated to improving gender representation in the creative industry. It was established in response to the fact that only 3% of U.S. Creative Directors were women at the time of its founding. The organization aims to increase female representation in creative leadership roles. Recognizing the significant economic influence of women, who account for over 80% of consumer spending, The 3% Movement focuses on empowering women in the creative sector. Through its initiatives, the organization seeks to create a more balanced and inclusive environment in the industry.