What does 10 Point Capital do?

10 Point Capital is a private equity firm based in Atlanta, Georgia, that focuses on investing in founder-driven franchise brands. The firm aims to accelerate growth through capital, operational expertise, and strategic market approaches. With a team that has over 75 years of combined experience in the franchise sector, 10 Point Capital has completed more than 40 transactions and has invested over $500 million. The firm offers flexible equity investments ranging from $5 million to $50 million, taking both minority and majority positions tailored to franchise concepts. They emphasize partnerships with high-value, differentiated brands led by passionate founders. Their investment strategy includes optimizing brand development and unit growth to achieve national dominance in various industries. 10 Point Capital is dedicated to supporting the success of its partners and enhancing the impact of their investments.