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Hosted by What · 🇺🇸 US · EN · 22 episodes
Established thought leaders with verified media credentials.
Welcome to What’s Up Åre, the video podcast that offers a 360-degree view of life in our beloved Scandinavian mountain town. We’re convinced that everyone here has a story worth sharing, whether they’ve spent their whole life in Åre or just recently found their way here. Each week, your hosts, Val Cook and Tim Boffe, invite you into their cozy studio for relaxed, authentic conversations that cover everything from bold entrepreneurial ventures and outdoor adventures to heartfelt personal stories. A new episode launches every Wednesday, so be sure to tune in and join us!
What hosts What's Up Åre, a society show with 22 episodes published.
Jon (Spijon) Reinklou grew up in the small village of Föllinge with parents who believed anything was possible—and he took that to heart. In this episode of What’s up Åre, Jon shares the journey that took him from sellin
Michaela Boson spent years working in high-end restaurants in Stockholm—but it wasn’t until she moved to Duved that she found the space to create something truly her own. In this episode of What’s up Åre, Michaela shares
Joel Söderström grew up with motocross, found identity in snowboarding, and now blends his passions into storytelling and community-building. In this episode of What’s up Åre, Joel talks about growing up as the youngest
Growing up deeply immersed in the world of skiing and snowboarding, André Britzen has always chased adventure both on snow and in surf. From competitive beginnings at age 12 to embracing life in Åre’s ski patrol team, An
Rebecka Harlaut grew up between Åre and Duved, skiing from an early age and always chasing the joy of movement. But her journey through the ski world hasn’t been a straight line. From alpine racing to moguls, from compet
Patrik Viklund is a driving force behind Åre’s snowboarding scene—organizing events like the Trillevallen Banked Slalom, helping revive a legendary local snowboard club, and showing up for the mountain and its people in
Chef Henrik Rettrup’s life changed dramatically at age 16, when unexpected family events prompted him to choose a new path—one defined by cooking, creativity, and mountains. Join us on What's up Åre as Henrik shares his
Entrepreneur, thinker, and storyteller Jakob Lindvall brings a suitcase full of experiences—and artifacts—to this episode of What’s up Åre. With a background spanning the UN, entrepreneurship, sailing, and even punk musi
Skiing isn’t just a sport—it’s a way of life. And few people understand that better than Daniel Larsson. As the owner of Skidsport, a family business that has been a cornerstone of Åre’s ski community for generations, Da
In one phone call, Darren Hamlin lost a year’s worth of income. No backup plan, no warning—just gone. But instead of letting it break him, he found himself at a crossroads: panic or pivot? In this episode of What’s up År
What happens when the thing that defines you is suddenly gone? Olle Larsson always saw himself as a runner—until an injury changed everything. In this episode of What’s up Åre, he opens up about losing his identity as an
Meet Lina Hallebratt—dog sledder, adventurer, and the first person to connect Sweden’s White, Blue, and Green Ribbons. She’s also tackled the Pacific Crest Trail, kayaked Sweden’s coastline, and explored Europe’s wildest
Meet Martin Hollstrand—a skateboarder, innovator, and entrepreneur who has turned his passion for skating into a philosophy for leadership and success. In this episode, Martin shares how skateboarding taught him to embra
Meet Sara Gärdegård—a graphic designer, community builder, and the creator behind Upptäck Jämtland, a project uncovering the beauty of Jämtland. In this episode, Sara dives into her mission to preserve Jämska, an endange
In this episode, we dive into the creative and inspiring world of Jennifer Hammervald. From her surprising love for horror movies to her journey as a product designer for Minecraft, Jennifer shares how her passions have
Amanda Eliasson’s life has been full of surprises. From handling frustrated customers at IKEA’s Return and Reclamation Department—where she mastered the art of staying cool under pressure—to becoming a target on Expediti
What does it take to carve out a life filled with reinvention and adventure? This week, we chat with Anders Forselius, whose journey has taken him from working as a doctor to founding a med-tech software company, and eve
What does it take to climb mountains—both literal and figurative? This week, we chat with Maria Granberg, an adventurer who’s made discomfort her superpower. From summiting Mount Everest to surviving on half an apple for
In this episode, we sit down with Malin Rapp—a professional athlete, motivational speaker, and all-around inspiring soul. Malin opens up about the highs and lows of her journey, from winning a world championship to facin
Description: In this episode, we chat with Anna-Maria Eriksson, a lively and creative soul who’s made her mark in Åre. She shares her journey of falling in love with the town, from her first days baking flatbread to her
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What's Up Åre is hosted by What. The show is categorised under society (culture) and has published 22 episodes.
What's Up Åre has published 22 episodes.
What's Up Åre regularly covers society, culture, personal. It sits in the society category, with a culture focus.
What's Up Åre is accessible for guests with genuine society expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
What's Up Åre hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of What's Up Åre average 85 minutes, giving guests a long-form format with plenty of time to expand on their expertise.
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