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Hosted by Isabelle Lesschaeve · 🇺🇸 US · EN · 12 episodes
Established thought leaders with verified media credentials.
Ready to rethink how you connect with today’s wine lovers? We Taste Wine Differently is the podcast for wine professionals eager to challenge the status quo and create truly unforgettable, people-centric wine experiences. Join host Dr. Isabelle Lesschaeve, a sensory and consumer science expert with over 30 years dedicated to understanding wine perceptions. This podcast serves as a bridge between cutting-edge sensory science and the practical needs of the wine industry. Aired every Wednesday, we deliver actionable, science-backed strategies through a mix of insightful solo episodes, expert interviews, and real-life case studies. Discover how sensory perception and consumer psychology shape preferences, and learn how to leverage this knowledge to guide your portfolio, enhance engagement, and build lasting customer relationships. Whether you're leading a winery, managing a tasting room, or shaping wine hospitality, you'll find practical insights you can implement imme
Isabelle Lesschaeve hosts We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences, a arts show with 12 episodes published.
Dr. Andreea Botezatu, Associate Professor of Enology at Texas A&M, joins host Isabelle Lesschaeve to discuss her unique journey from commercial winemaking in Europe and Canada to academic research and supporting the Texa
Clear communication is essential in any successful wine business. Yet, the language we use to describe what we taste in a glass of wine is often imprecise, inconsistent, and confusing—even among professionals. In this ep
In this episode, we tackle a big question: Do wine aromas really matter, or should we focus solely on taste and structure, like some professionals suggest? Inspired by a candid chat with a winemaker and my experience as
Meet today's guest, Dr. Hildegarde Heymann, a trailblazing sensory scientist and Distinguished Professor at UC Davis. Dr. Heymann shares her unique journey from growing up with wine in South Africa, breaking gender barri
In this episode, host Isabelle Leschaeve welcomes Canadian wine media expert Barb Wild, the “Good Wine Gal.” Together, they explore how to make wine tasting accessible, fun, and meaningful for everyone. Barb shares her j
We're tackling a big controversy: Can wine tasting ever be truly objective?Or is it always colored by personal bias and background? In this episode, Isabelle walks you through the difference between traditional expert ta
This week, host Isabelle Lesschaeve welcomes Amandine Fournier, founder of Vinesthesia, to explore bold new ways to taste and appreciate wine. Amandine, born in the heart of Bordeaux, grew up surrounded by traditional wi
Are you ready to rethink your tasting room experiences? In this episode, I share why putting guests—not just your wine—at the heart of the experience can reignite your ability to build long-lasting relationships with the
I'm often asked “what is sensory science?” and I can’t believe that it’s still so underused in the wine industry. People often think that wine tasting is too subjective, but the truth is, if you start to implement the us
You might think the Wine Aroma Wheel is so simple, that it’s not really even worth using more in your business. You’d be wrong! In today’s episode, I’m sharing three ways you can start to use the Wine Aroma Wheel more ef
Bonjour! In this first episode of “We Taste Wine Differently”, I’m sharing with you the three main behaviors I identified that needs to be changed if you want to start reconnecting with your consumers more in your winery
Why do some wine experiences create lasting memories, while others fall flat? Is traditional wine education truly connecting with today's consumers? Hi, I'm Dr. Isabelle Lesschaeve. For over 30 years as a sensory and con
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We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences is hosted by Isabelle Lesschaeve. The show is categorised under arts (food) and has published 12 episodes.
We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences has published 12 episodes.
We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences regularly covers arts, food, business. It sits in the arts category, with a food focus.
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Episodes of We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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