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Hosted by Philippe Borremans · 🇺🇸 US · EN · 78 episodes
Established thought leaders with verified media credentials.
The podcast version of the curated newsletter Wag The Dog serves as your auditory guide through the intricacies of risk, crisis and emergency communications, taking into account the dynamic influences of technology and AI. Each episode delivers practical strategies and expert knowledge straight to your ears, improving the way you handle communication challenges. This series is for professionals who want to improve their practice in a world where effective communication is key. Tune in to change the way you navigate the complex landscape of crisis communications.
Philippe Borremans hosts Wag The Dog Newsletter Podcast, a business show with 78 episodes published.
Is the "Golden Rule" of public relations actually making us worse at our jobs? In this episode of The Wag The Dog Podcast , we deconstruct the industry’s obsession with "building trust" and explore why it is often the wr
In this episode, we unpack the key insights from the World Economic Forum's 2025 Global Risks Report, focusing on the rapidly shifting landscape of crisis communication. From geopolitical instability and environmental de
In this episode of the Wag The Dog Newsletter Podcast , your virtual hosts explore how low-code and no-code platforms like Replit are transforming the field of crisis, risk, and emergency communication. We dive into the
In this episode, we explore the growing role of Artificial Intelligence in crisis communication. From real-time sentiment analysis to multilingual support, AI offers incredible potential to enhance response strategies. B
In this episode, we explore why relying solely on demographic data—like generational heat maps—can lead to critical missteps in crisis communication. While these tools are helpful in marketing, they often fall short when
Are you still thinking about crises as one-off events? Think again. In this eye-opening episode, we explore the emergence of "polycrises" and "permacrises" - the new challenges reshaping how organizations handle emergenc
The Universal Adaptive Crisis Communication (UACC) Framework is designed to manage complex, overlapping crises. It focuses on five key areas: engaging all stakeholders, recognizing interconnected crises, balancing proact
In this episode, we explore the evolving landscape of crisis communication, diving into key insights from recent global reports. From the rise of compound crises to the challenges posed by climate change, cyber threats,
Welcome to *The Wag The Dog Newsletter Podcast*, where hosts Emily Thompson and James Rodriguez dive into crucial topics that matter to crisis, risk, and emergency communicators. In this insightful episode, they break do
In this podcast, we argue that communications professionals must proactively prepare for potential crises by adopting a "strategic foresight" approach. We outline various techniques, including trend analysis, scenario pl
This episode introduces a step-by-step guide for implementing scenario analysis in crisis communications. It argues that scenario analysis is a more effective approach to risk management than traditional risk maps, as it
In this episode, we explore the danger of conspiracy theories during emergencies and how they can undermine public trust and safety. Learn how AI is becoming an unexpected ally in the fight against misinformation, especi
This audio version generated by Notebook LM from my latest article explores the potential benefits of using AI avatars for personalized disaster relief. It argues that AI avatars, powered by machine learning and natural
In this episode of The Wag The Dog Podcast, Athena, Philippe Borremans's audio avatar, discusses the future of technology, particularly Artificial Intelligence (AI) and large language models (LLMs), in combating climate
In this episode, we talk about the transformation of crisis simulations from static, predictable scripts to dynamic, AI-driven scenarios. Explore how these advancements are revolutionizing crisis preparedness by creating
In this episode, we dive into the significance of ISO 22361-2022 for crisis management and communication professionals. The standard provides a structured approach to crisis management, emphasizing the need for strategic
Over the past two years, the application of artificial intelligence (AI) in corporate communications and public relations has sparked intense debate and experimentation. So I read Stephen Waddington 's recent management
Professor Mihelj's research focused on Brazil, the USA, Poland, and Serbia—countries led by populist leaders at the onset of the pandemic. By using diverse methods like media policy analysis, interviews with officials, a
As you might have heard, the European AI Act 🇪🇺, was officially adopted last week following a political agreement in December 2023. It represents the world's first comprehensive legislation to regulate artificial intel
This episode discusses the concept of "Disease X," a hypothetical pathogen that could cause a future pandemic. It emphasizes the importance of preparation in crisis communication and emergency management for businesses a
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Wag The Dog Newsletter Podcast is hosted by Philippe Borremans. The show is categorised under business (management) and has published 78 episodes.
Wag The Dog Newsletter Podcast has published 78 episodes.
Wag The Dog Newsletter Podcast regularly covers business, management, marketing. It sits in the business category, with a management focus.
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Episodes of Wag The Dog Newsletter Podcast average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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