Hosted by Lex Lancaster · 🇺🇸 US · EN-US · 177 episodes
Established thought leaders with verified media credentials.
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
Lex Lancaster hosts Up In My Business, a business show with 177 episodes published.
Summary I'm answering a listener question about whether you can repurpose your email newsletters as blog posts, even if they're not SEO optimized. The short answer is yes, but with some important caveats. I break down wh
Summary This week I'm answering a question from the question box about managing overwhelm when you have a million things on your plate. I walk through the exact system I use to stay on top of multiple clients' to-do list
Summary In this episode I tackle a listener question from my Q&A box: does building a website from scratch take a lot of hours for a newbie? Short answer, yes, and probably more than you think. I get into why website des
Summary In this episode, I share the two main ways I use AI in my business: for my podcast and my blog. I walk through my full podcast workflow, from recording to a custom Claude project that pulls my show notes and talk
Summary In this short episode, I break down Google's so-called "new" AI-powered search bar and what it actually means for SEO. The short version? Not much has changed. I explain why the panic is overblown, how the AI int
Summary In this episode, I'm diving into one of the most important — and most misunderstood — truths in marketing: there are no guarantees when it comes to leads, new patients, or clients. If someone is promising you a s
Summary In this episode, I'm getting into something I see come up again and again: Your ideal client may not even know that your service can help them, and that's a real problem worth addressing. I share a real-life exam
Summary In this episode, I'm sharing some life and business updates before diving into a topic that's been on my mind after attending a recent business event. I break down Meta ads (Facebook and Instagram ads), what "int
Summary In this episode, I share my number one rule when outsourcing in your business: you need to own everything that’s created for you. I walk through why proprietary platforms can be risky, how they lock you into syst
Summary I kept this episode light and personal, sharing a life update after wrapping SEO School and heading into a busy season with client work, travel, and a new Google Ads offer. I talked through what this current seas
➡️ Enroll in SEO School (Enrollment closes 4/24/26) Summary In this episode, I break down why SEO School is intentionally not a mini training and why it never will be. I walk through the difference between one-off, quick
Summary In this episode, I talk about my biggest frustration when it comes to SEO. I share why I believe SEO is one of the most valuable and predictable marketing channels, yet consistently overlooked because people don’
Summary I talked about what it actually looks like to make time for marketing in your business, without pretending we all have the same 24 hours. I walked through a realistic way to build it into your schedule, why it ma
Summary In this episode, I walked through what Google updates actually are, why they can feel chaotic when you’re looking at your SEO data, and why they don’t need to be scary if you’re doing things correctly. The main t
Summary In this episode, I walk through a real-life experience of finding a new vet for Moose and how that process reinforced something I teach all the time. Word of mouth might get someone to your website, but your webs
Episode Summary In this episode, I walk through exactly who SEO School is designed for and how to decide if it’s actually a good fit for you. I share a few personal updates, including finally feeling like I’m on the othe
Episode Summary In this episode, I share a personal and business update after taking my birthday off and celebrating with Shanté, Moose, and a week full of really thoughtful surprises. From there, I walk through a revela
Episode Summary In this episode, I share my honest thoughts about funnels and long email nurture sequences for brick and mortar practices, especially in cash based clinics. I explain why I disagree with throwing potentia
Episode Summary In this episode, I walk you through what my tech stack actually looks like and then flip the conversation on its head. Instead of listing every tool I use, I talk about why you probably don’t need half th
Episode Summary In this episode, I pulled back the curtain and gave you a real behind-the-scenes look at my life outside of the tactical SEO, websites, and backend strategy you’re used to hearing from me about. I shared
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Up In My Business is hosted by Lex Lancaster. The show is categorised under business (entrepreneurship) and has published 177 episodes.
Up In My Business has published 177 episodes.
Up In My Business regularly covers business, entrepreneurship, health. It sits in the business category, with a entrepreneurship focus.
Up In My Business is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Up In My Business hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Up In My Business average 26 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Up In My Business's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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