Hosted by Truelogic DX · 🇺🇸 US · EN-US · 127 episodes
Established thought leaders with verified media credentials.
Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills. Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques that takes your brand and digital marketing campaigns to the next level. Hosted on Acast. See acast.com/privacy for more information.
Truelogic DX hosts Truelogic DX Podcast, a business show with 127 episodes published.
Everyone's talking about AI. The problem is AI is not talking about you. But do you want it to? Are there consequences to being in or absent… Generative Engine Optimization (GEO) – The practice of optimizing your brand s
In this episode of Truelogic, we sit down with Raymund Sison, founder of Lennon Group and Chair for Digital Creativity at DMAP, to talk about one of the biggest shifts happening in marketing today: interoperability. As b
Join Truelogic’s Managing Partner Bernard San Juan and Ayman Alih, Director of Beyond Impact powered by M-Commerce, as they unpack how social commerce is evolving in the Philippines, from buyer behavior and channel choic
Join Truelogic’s Managing Partner Bernard San Juan and Lead SEO & Digital Strategist Timo Uichico as they dive into how AI Overviews are changing search and what marketers can do now to stay visible and trusted.
Sheila Paul, CMO of Home Credit, joins Truelogic DX to reveal the KPIs that matter most for 2026 marketing. Discover why Filipino benchmarks, cart abandonment, and mobile-first habits are reshaping what brands should rea
As AI transforms how we search, the rules of discoverability are being rewritten. In this Truelogic DX episode, we explore how search engines—especially Google— are evolving into AI-powered answer engines that prioritize
Truelogic Managing Partner Berns San Juan sits down with Denise Haak, Assistant Vice President and Head of Product Design at Globe, to discuss customer experience and conversion rate optimization (CRO). Key topics includ
Join us for an insightful episode featuring Berns San Juan, Managing Partner at Truelogic, as he discusses the booming digital economy in the Philippines. Recently appearing on ABS-CBN News Channel’s Market Edge, he shar
Today we are talking about Google anti-trust trial that’s currently taking place in a federal courthouse. No it is not the one you are thinking of. It is the second anti-trust case. Google is going head-to-head with fede
This episode will explore how companies and organizations can prepare for and respond to crises, in the context of the CrowdStrike outage. It focuses on the importance of a communication playbook to better manage and res
In this episode, we’re tackling the holiday madness that kicks off as early as September in the Philippines! We’ll talk about how Filipino shoppers go all out during the ‘Ber months’ and what that means for your online s
Join host Ibarra Villaseran for an insightful conversation with Pam Valenzuela, Vice President for Marketing at Conception-Carrier. They dive into her 25-year journey in marketing and sales, the importance of building br
We’re diving into the world of website content, and no, we’re not talking about the type of content you might be familiar with. We’re pitting two insurance websites against each other – Sun Life and AXA Philippines – and
The content teardown will do a side-by-side comparison of the on-page and off-page optimization strategies of PLDT Fiber and Converge ICT, two internet service providers in the Philippines. The episode will analyze organ
In this episode, host Ibarra Villaseran sits down with the winning team from the PANA Brand Academy - Shaena Angelica Manzano (Senior Marketing Manager of Ayala Malls), Miguel Alfonso Santiago (Marketing Officer of Avida
You know that feeling when you scroll through social media and suddenly see an ad for exactly the product you've been wanting? That's the power of personalization in action. But what if we told you this is just the tip o
In this episode, we're diving into an SEO showdown between two of the oldest drugstores in the Philippines: South Star Drug and Mercury Drug. We'll check out their on-page and off-page optimization strategies to see how
Going beyond the product and selling the experience is the new way to market goods. Experience is the new commodity and developing content that connects with your target market is the way to go. On this episode of Truelo
Filipino audiences crave authenticity and trust. They rely heavily on peer recommendations and real-life experiences before making purchasing decisions. This is where UGC shines. But what about big brands, the establishe
Getting on the first page of search results is undoubtedly the ultimate goal of SEO work. However, the reality is that you won’t get there fast, if at all. Is this game all or nothing? This episode will cover the competi
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Truelogic DX Podcast is hosted by Truelogic DX. The show is categorised under business and has published 127 episodes.
Truelogic DX Podcast has published 127 episodes.
Truelogic DX Podcast regularly covers business. It sits in the business category.
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Episodes of Truelogic DX Podcast average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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