Hosted by James Wycherley · 🇺🇸 US · EN · 92 episodes
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Welcome to Transforming Insight, the podcast for anyone who has the ambition to transform their Insight team and create an Insight-driven organisation. Your host is James Wycherley, chief executive of the Insight Management Academy, and the author of Transforming Insight: the 42 secrets of successful corporate Insight teams.In the Transforming Insight podcast, we not only explore all 42 secrets outlined in the Transforming Insight book, but we also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA’s corporate members. You won’t want to miss this! So hit subscribe!
James Wycherley hosts Transforming Insight Podcast, a business show with 92 episodes published.
One year on, Ruth returns to take stock of where things stand through the “Working Well Together Charter” - a practical framework built around six core principles designed to make client-agency relationships more intenti
With over 15 years of experience spanning Insight, research, market intelligence, and voice of the customer, Jo arrives at Admiral fresh from a significant tenure at TalkTalk, where she helped build something that every
Laura shares the core principles that have guided her approach throughout her career: Understanding the unique context and needs of each organisation before reaching for new data; Tapping into the wealth of knowledge tha
Together, they explore the barriers that prevent Insight professionals from sharing their opinions; barriers that emerge regularly at the IMA's Insight forums. Lack of confidence, misaligned stakeholder expectations, gap
Thomas walks us through the vision that has guided his team's development — anchored in three powerful questions: Where do we play? How do we win? And how do we keep winning? It's a deceptively simple framework that has
Eddie takes us through how his team at Sage has shifted from traditional research cycles to a more agile, consultative model, one that keeps pace with rapid technological, political, and economic change. It's a mindset s
Personal impact isn’t just a quality for Insight leaders to focus on; it’s something we should all consider if we want to thrive and survive in a fast-moving, rapidly changing corporate environment. And it’s a critical t
Ria's transition from traditional Insight roles into marketing and digital positions demonstrates how embracing broader responsibilities can amplify an Insight professional's influence and impact. She highlights how mark
How are you feeling about the environment within which your Insight team will work this year? Do you work in a market sector that is thriving? Is your company growing its share of that market? And is the Insight team rec
Lisa and Emma share their experiences from the IMA’s recent Insight forums, highlighting the positive atmosphere and the encouraging conversations around the role of Insight in driving organisational change. They address
Ten years ago, Steve Wills and I became rather obsessed by this book, and it helped contextualise some of our thinking on Insight farming – the critical habit of discussing new research and analysis findings, checking fa
I hope you agree that these are all critical aspects to consider if we want to lead or play a part in the transformation of our Insight teams. By documenting and developing our ideas for each, we can clarify our ambition
Some of the IMA’s most successful Insight leaders have gone one step further, and estimated the value that the Insight team itself has added each year, ultimately expressing this as a return on Insight investment. In tod
Management guru Peter Drucker said many years ago that “what gets measured gets managed” which many have adapted to ‘what gets measured gets done’. Similarly, the second habit of Stephen Covey’s 7 Habits of Highly Effect
So the 7th P of the Insight Leader’s Playbook is for Process. Process might not always sound the most exciting topic but the way we approach can often make the difference between a productive, effective, efficient and su
We start with AI: Where have Insight teams moved to in their adoption of AI tools? How do they feel about that adoption? How can we learn from each other as we all explore new tools? Then we look at the roles which we th
Clare and I shared a stage at Quirk’s London in May, and we were reflecting on the amount of disruption in the corporate Insight world at this moment. Reorganisations, budget freezes, headcount cuts, senior roles disrupt
Any small business owner writing a playbook would want to consider their company’s products and how they’re packaged. Similarly, as Insight leaders, I think we should review our Insight team’s products each year (our out
This has a particular bearing on how we approach the prioritisation of our work. In episode 72 we explored the twin importance of Insight leaders assigning time to identify the biggest business issues they could research
But whose priorities are we talking about? Who identifies the business issues that Insight could investigate? Ho much agency does the Insight have in allocating its own time, budget and focus? In this episode we look at:
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Transforming Insight Podcast is hosted by James Wycherley. The show is categorised under business (marketing) and has published 92 episodes.
Transforming Insight Podcast has published 92 episodes.
Transforming Insight Podcast regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
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