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Hosted by Dr. Azdren Coma · 🇺🇸 US · EN-US · 37 episodes
Established thought leaders with verified media credentials.
Total Survey Design is a podcast for explaining the complexities of survey design. This podcast serves a diverse audience, including academics, small business owners, nonprofits, industry professionals, and students. Each season features episodes covering topics from survey utility to sample sizes, and question design to total survey error. Episode content includes insightful discussions, expert interviews, and special event coverage to enhance your survey skills and understanding.
Dr. Azdren Coma hosts Total Survey Design, a science show with 37 episodes published.
In this episode of Total Survey Design, Dr. Azdren Coma sits down with Dr. Rubén Ángel Arias Rueda, Project Manager and Lead Researcher at Washington State University's Social and Economic Sciences Research Center, for t
In this episode of Total Survey Design, Dr. Azdren Coma explores what it takes to design surveys for populations that speak two or more languages. The episode explains why measurement equivalence (ensuring responses mean
In this episode, I explore research by Lena Le and Thom Allen at Washington State University on the use of personal appeals in survey contact letters — the persuasive statements that encourage people to participate, like
In this episode, Dr. Azdren Coma explores how the Dunning-Kruger effect distorts self-reported skill ratings in hiring and surveys. A seemingly straightforward question like “On a scale of 0 to 10, how skilled are you in
In this episode, I will be talking about open-ended questions. Along with closed-ended questions, open-ended questions are the other major type of question used in surveys. This episode covers the purpose of open-ended q
What happens when you are faced with a list of options but do not have a strong preference? In this episode, I explore how the simple order of a list can nudge a person's choice. I move beyond the idea of favorite flavor
This episode is a live guest lecture recorded for a Marketing Research class at Washington State University. The guest lecture is meant to introduce complete newcomers to general ideas and considerations for survey desig
In this episode of the Total Survey Design Podcast, I explore whether to include a neutral midpoint option in survey questions or force respondents to pick a side. I define forced-choice formats, from even-numbered scale
Should you ever force respondents to answer a survey question? In this episode of Total Survey Design, I examine forced questions. While these features are often used under the assumption that more complete data means be
On this episode of the Total Survey Design podcast, I put generative AI to the test by asking it to critique and improve the Microsoft Word Feedback survey: a short, everyday questionnaire that many of us have seen after
On this bonus episode of the Total Survey Design podcast, I follow up on Trump and Rogan’s polling critiques with a listener email highlighting nonresponse bias, the real issue behind low response rates, where responders
On this episode of the Total Survey Design podcast, I examine an episode of the Joe Rogan Experience podcast, #2219, which aired on October 25th, 2024, where he discusses survey sampling with President Donald Trump. They
In this episode, Azdren creates a feedback survey from scratch, showing the process from idea formation, to messy first draft of the questionnaire, to final product. To see the final version of the questionnaire and to g
This episode of the Total Survey Design podcast demystifies the statistical technique of survey weighting (or post-stratification), explaining how it corrects sample imbalances by giving "quiet groups" more influence. Th
This episode explains the important distinction between response rate and nonresponse error in survey research. Drawing on principles from Dillman et al.(2014), it clarifies that a high response rate does not necessarily
In this episode, the hosts speak with Mark Miazga, Director of University Survey and Assessment Services at the University of Minnesota, about his journey into survey research. Mark shares how his upbringing in rural Wis
In this episode, we talk with Robert Santos, Director of the U.S. Census Bureau from 2022 to 2025, about his professional journey and philosophy toward data and public service. Rob shares how his upbringing in a Mexican
In this episode, I talk about a survey I didn’t plan to analyze—one that popped up the moment I opened Microsoft Word. Microsoft asked for feedback, and well… I had some. I break down the flaws in their opening question,
In this episode of Total Survey Design, Dr. Azdren Coma and Dr. Seon Yup Lee interview Dr. Jon Krosnick, a leading expert on political behavior, survey methodology, and public opinion. Dr. Krosnick is a professor at Stan
In this episode I sat down with Thom to talk about surveys. We talked about his time at the Social and Economic Sciences Research Center, working with Don Dillman on various projects including the 2000 U.S. Census, some
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Total Survey Design is hosted by Dr. Azdren Coma. The show is categorised under science (social) and has published 37 episodes.
Total Survey Design has published 37 episodes.
Total Survey Design regularly covers science, social, education. It sits in the science category, with a social focus.
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Total Survey Design hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Total Survey Design average 23 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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