Hosted by Unknown Host · 🇺🇸 US · EN · 37 episodes
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The podcast for professional and service businesses that want to become the go-to brand recommended inside AI search. We break down how to win visibility in OpenAI ChatGPT, Anthropic Claude, Google Gemini, and Perplexity AI Perplexity through authority building, digital PR, brand signals, trust, and smart search strategy. Short, sharp episodes with practical insights you can use to grow. Total Authority is hosted by Chris Panteli and Nick Biggs, founders of TotalAuthority.com
Unknown Host hosts Total Authority Podcast: Be the Brand that AI Recommends, a business show with 37 episodes published.
We used Claude Code to build an AI visibility system that shows why businesses win or lose inside ChatGPT, Claude, Perplexity, and other AI search engines. In this walkthrough, we test a New York med spa against competit
A Google manual action should hurt Google visibility. But this case study showed something much stranger: the same drop appeared inside ChatGPT performance. In this video, we break down why Google indexation may act as a
Google penalties may not just hurt your rankings — they could crush your visibility inside ChatGPT and other AI tools too. In this episode, we break down Bing AI performance data, Google manual actions, ChatGPT visibilit
A powerful new AI model appeared, changed what was possible in days, then got abruptly taken down. In this episode, we break down the chaos around Mythos/Fable 5, what we built with it, why AI traffic is converting harde
Can ChatGPT actually tell which hair transplant clinics are trustworthy? This video breaks down how AI systems assess clinic credibility, from named surgeons and public credentials to aftercare, pricing, case studies, an
Hair transplant clinics are being judged differently now. This video breaks down why surgeon pages matter, what AI looks for when deciding who to trust, and why vague team pages, package-heavy marketing, and unsupported
Claude Fabel 5 just dropped — and the jump looks ridiculous. In this video, we break down why the benchmarks are shocking, what makes this model different, and how it could change coding, automation, onboarding, lead gen
Search is changing fast. In this video, we break down three major shifts professional service firms need to watch: Google pushing users deeper into AI Mode, OpenAI’s rumored super app changing how people search, and the
AI search is starting to reshape how local businesses get discovered — and Dr. Josh Funk is already building for it. In this episode, Josh breaks down how Rehab to Perform scaled across 15 locations using a repeatable gr
Are you wasting time on AI visibility tactics that sound smart but do nothing? In this video, we break down 12 myths keeping brands invisible across ChatGPT, Google AI Overviews, Perplexity, Reddit, reviews, and search.
We ran 30 bottom-of-funnel hair transplant prompts and captured 4,600 sources to see exactly what AI tools use when recommending clinics. The results were surprising: major medical directories, tourism platforms, patient
How do you get ChatGPT to recommend your hair transplant clinic? In this episode, we break down what actually drives AI visibility for hair transplant clinics, from treatment-specific pages and international patient jour
AI search is changing how people discover, compare, and buy — and traditional SEO dashboards are not built for this shift. In this episode of the Total Authority podcast, Chris is joined by Kelvin Cobanaj, founder of Zer
Listicles are still shaping what AI engines recommend — but not in the simple “get mentioned everywhere” way most people think. This video breaks down a study of 200,000 AI responses across eight engines, showing how lis
Google’s May 2026 Core Update has landed — and the timing is not random. Right after Google pushed deeper into AI search, rankings are shifting, traffic is dropping, and generic AI content is under pressure. This video b
Google’s AI-powered search results are changing the way people discover brands, answers, and local businesses. In this episode, we break down Google’s shift toward AI Mode, Gemini-powered search, follow-up conversations,
Everyone said informational content was dead once AI Overviews started stealing clicks. But new evidence shows the opposite: top-of-funnel content may now be one of the most important ways brands get discovered inside AI
Is Gmail becoming the new battleground for AI search visibility? This video breaks down a major iPullRank study showing how brand mentions inside a Gmail inbox can influence what Google AI Mode recommends — including hug
Most AI SEO agencies are just repackaging old SEO with new labels. In this video, we break down what actually matters for AI visibility: prompt-level research, source discovery, entity signals, brand authority, content s
AI overviews, ChatGPT, and local search are rewriting the rules for healthcare SEO. In this episode, Donald “DJ” Prince, Chief Strategy Officer at Guardian Recovery, breaks down how they grew from 2 locations to 21, why
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Total Authority Podcast: Be the Brand that AI Recommends is hosted by Unknown Host. The show is categorised under Business (Marketing) and has published 37 episodes.
Total Authority Podcast: Be the Brand that AI Recommends has published 37 episodes.
Total Authority Podcast: Be the Brand that AI Recommends regularly covers Business, Marketing. It sits in the Business category, with a Marketing focus.
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