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For Founders trying to find their way in a world that changed the rules. Business strategy for the world we actually live in. The show is based on the book, The Octavian Compass which discusses the 8 major shifts that happened while you were busy building for a world that no longer exists. We discuss all of it here.
Unknown Host hosts The True North Podcast.
Something changed between 2020 and 2025 and nobody sent a clear announcement. The strategies that used to work reliably are producing different results. The playbook most business owners are running was built for a set o
The map changed. Not gradually, not eventually, but it changed. In this short episode, Andrea Oliver breaks down five economic signals to watch in May ... from the Strait of Hormuz and oil prices to tariffs, AI job numbe
In the final episode of the Foundation Series, the host shows that "steady" is not the absence of problems but the ability to respond when things go wrong. He reviews the five previous episodes and explains how structure
This episode explains the "hamster wheel"—when doing more yields no better results—and reframes it as a direction problem, not a speed problem. It introduces the theory of constraints: every system has one bottleneck tha
This episode explains why founders must watch macroeconomic forces and understand what keeps their clients awake at night—because interest rates, hiring slowdowns, and falling consumer confidence change budgets, sales cy
In this episode Andrea warns against "polite optimism" — the habit of rounding up your business performance instead of facing uncomfortable truths — and explains how small misperceptions compound into major problems. You
Episode 2 explains how your brain’s confirmation bias builds filters that hide important signals when markets change, causing founders to miss warning signs and lose ground to competitors. The episode shows why experienc
In episode 1 of True North, Andrea explains that many good businesses fail not from lack of talent or money but because they rely on outdated mental models — "maps" — that no longer match the market. Using Blockbuster as
True North is a practical podcast for founders and CEOs who’ve built something real but feel that something’s off — on the books or in their gut. Host Andrea Oliver, a business strategist with over a decade in the trench
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To pitch The True North Podcast, visit https://yourtruenorth.podbean.com for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent general coverage.
The True North Podcast is hosted by Unknown Host. The show is categorised under General and has published 0 episodes.
The True North Podcast is accessible for guests with genuine general expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The True North Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The True North Podcast average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The True North Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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