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The SaaS Growth podcast about marketing & GTM strategies. Rebuilding SaaS marketing foundations with Digital Hunch. AI is rewriting the rules of marketing, and founders are learning to rebuild from scratch. Proven playbooks no longer work. They’re slow, expensive, and built for a world that no longer exists. New approaches are still emerging — often messy, improvised, and driven by founders who figure things out in real time. This podcast is for those founders. Each episode features a real story of a SaaS company learning to grow in the AI era: how they built demand from zero, fixed what was broken, and tested their way to traction. What you’ll hear: Real Founder Stories: Practical insights on SaaS marketing strategies and overcoming growth plateaus. AI & Tactics: Deep dives into AI marketing tools, automation, and new growth mechanics. Expert Insights: Hosted by Renata Zinnatullina, fractional CMO and co-founder of Digital Hunch (AI marketing agency). Where to find us Watch on YouTube: https://www.youtube.com/@Digital-Hunch Or listen wherever you get your podcasts. Follow Renata Zinnatullina on LinkedIn: https://www.linkedin.com/in/renatazinnatullina/ Follow Digital Hunch on LinkedIn: https://www.linkedin.com/company/digital-hunch-agency/ Visit our site: https://digital-hunch.com Behind this podcast is Digital Hunch — a distributed team of fractional CMOs, strategists, and growth operators helping B2B and SaaS companies build sustainable marketing engines. The agency was founded by people who have spent years working with B2B and SaaS brands and know firsthand how hard it is to connect strategy with execution when budgets are tight and markets shift weekly. We combine senior-level strategy and hands-on execution in one team, so you get a marketing department that plans, tests, and scales growth across your SaaS funnel. That’s the same mindset we bring into the podcast. Each story we tell is a look inside how modern founders rethink growth under real constraints — distributed teams, AI-driven tools, shifting buyer behavior, and rising CAC. Some episodes explore the early GTM phase: identifying the right audience, shaping the offer, and validating demand. Others dig into scaling challenges — finding the balance between automation and human touch, building a brand that drives trust, or managing marketing operations across multiple markets. We focus on fresh, data-grounded cases that reflect the reality of today’s SaaS landscape. The goal is not to glorify success but to document how founders adapt — step by step, pivot by pivot. You’ll hear how they measure traction, how they integrate AI into workflows, how they make hiring decisions, and how they rebuild their marketing stack when old tactics stop performing. Every episode is both a case study and a conversation: practical enough for your next campaign, but reflective enough to reshape how you think about growth. Whether you’re designing your first go-to-market strategy, re-evaluating your demand generation model, or building a distributed marketing function, you’ll find stories here that resonate.
Unknown Host hosts The SaaS Growth podcast: Rebuilding SaaS Marketing in the AI era.
This episode focuses on Karel Papík, co-founder of Product Fruits — a product experience platform that sits as an invisible layer between an application and its users, handling onboarding, adoption, support, and churn pr
Show notesThis episode focuses on Sara Archer, Chief Revenue Officer at ChartMogul — a subscription analytics platform used by over 6,000 SaaS companies. Sara joined in 2018 as employee number one on the commercial side, couldn't
Show notesThis episode focuses on Sabih Ahmed, Director of Demand Generation at SalesScreen — a sales gamification platform built for revenue teams. Sabih came from B2C marketing, where continuous testing, creative iteration, and
Show notesThey entered the US market with no brand, no partners, and no margin for mistakes. Instead of chasing “one more channel”, they spent a year running brutal research, 150+ calls per quarter. The conclusion was uncomfortabl
Show notesThey entered HR tech at the worst possible moment: the remote-work boom was over, the category was overcrowded, and every keyword was already taken. Yet BuddiesHR still managed to grow, because they tested every hypothes
Show notesSponsor detection runs nightly. Check back soon.
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The SaaS Growth podcast: Rebuilding SaaS Marketing in the AI era is hosted by Unknown Host. The show is categorised under Business (Marketing) and has published 0 episodes.
The SaaS Growth podcast: Rebuilding SaaS Marketing in the AI era regularly covers Business, Marketing. It sits in the Business category, with a Marketing focus.
The SaaS Growth podcast: Rebuilding SaaS Marketing in the AI era is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The SaaS Growth podcast: Rebuilding SaaS Marketing in the AI era hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The SaaS Growth podcast: Rebuilding SaaS Marketing in the AI era average 55 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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