Week 64 - The Monday Marketing Minute
Aug 17, 20263mEp. 64S2
This week, take one FAQ, make it specific to a symptom you love to treat and want more of, and use it to create one new piece of content.
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Hosted by Michelle Grasek, MS, L.Ac. · EN-US · 65 episodes
Established thought leaders with verified media credentials.
Your weekly dose of clarity, action, and marketing magic. 💫 This is a friendly corner of the internet where wellness entrepreneurs like you (acupuncturists, chiropractors, naturopaths, massage therapists, and more) come for no-fluff marketing advice, encouragement, and momentum. Whether you’re feeling stuck, overwhelmed, or just want to keep the marketing ball rolling consistently… you’re in the right place. Hosted by Michelle Grasek, host of the Acupuncture Marketing School Podcast.
Michelle Grasek, MS, L.Ac. hosts The Monday Marketing Minute, a business show with 65 episodes published.
This week, take one FAQ, make it specific to a symptom you love to treat and want more of, and use it to create one new piece of content.
We're continuing to focus on repurposing content in August. This week, republish 3-4 previously published updates on your Google Business Profile.
Welcome to August! This month our focus is reducing your marketing workload by repurposing great content that you've already produced. This week, repost your best social media post(s). Scroll back through the last 6-12 m
This week, write an email about a service at your office that often gets overlooked by patients. Give 3 examples of symptoms this service can specifically help with (or that you love to treat with this service). And expl
This week, think about all the places where potential patients can interact with your business online. Then, add your email newsletter signup link to each of those places. The goal of our email marketing is not just to s
This week, write an email newsletter answering one FAQ that you get all the time about a symptom you love to treat, and schedule it to go out in 2-4 weeks.
Welcome to July. Our focus this month is Email Marketing. This week, send an email newsletter sharing how you got into your chosen profession. This helps build trust and connection, and stories are memorable and relatabl
This week, visit a new local business and welcome them to the community.
This week, get your logo or business name on a t-shirt, hat, or jacket that you can wear around town on a regular basis to easily start up casual conversations about acupuncture.
Month of June = Local and In-Person Marketing This week, choose a local business and become a regular. Don't underestimate the power of familiarity in building relationships and trust that lead to appointments.
This week we're talking hashtags - use 5 local hashtags on every post and Reel. Don't forget to continue geotagging every post and reel as well.
This week, start adding geotags to every Instagram post and Reel, for better local search visibility.
This week, add text with your location on top of Reels. For example, add the text, "📍Rochester, NY" onto the video of your next Reel. This helps with "SEO" for your Instagram account because it helps Instagram better un
This week, add your location to the "name" field in your Instagram bio so your profile is more searchable for local people. (Improves local SEO.)
This week, add a new photo and an "update" (also sometimes called a "post") to your Google Business Profile.
This week, add a short video (20-30 seconds) to your Google Business Profile, and click on your Book Now button to make sure the link is correct and it's working.
This week, update the "service description" for each service listed on your Google Business Profile.
In April, we're focusing on optimizing your Google Business Profile (GBP) to help Google show your profile more often so you can get more patients. This week: Update the business description of your GBP. Use this as a te
This week, add two internal links from your homepage to another important page on your website (for example, a conditions page or services page).
This week's strategy: The next image that you upload to your website – before uploading, make sure the image file name is optimized with keywords and dashes. Example: File name: cosmetic-acupuncture-fine-lines-wrinkles-r
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The Monday Marketing Minute is hosted by Michelle Grasek, MS, L.Ac.. The show is categorised under business (marketing) and has published 65 episodes.
The Monday Marketing Minute has published 65 episodes.
The Monday Marketing Minute regularly covers business, marketing. It sits in the business category, with a marketing focus.
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