The Last Analog Marketers

What is The Last Analog Marketers?

Marketing didn't start with a dashboard. It started with a person trying to convince another person that something was worth their attention — worth their time, their money, their trust. Every tool, platform, algorithm, and automation we use today is just the latest chapter in that story. But somewhere in the sprint to digital, we stopped telling the story from the beginning. The Last Analog Marketers is a podcast for practitioners who lived through the transition and newcomers who inherited the result. It's part oral history, part professional development, part cultural examination — a show that uses the past as a lens to understand the present and navigate the future more intentionally. The podcast features conversations and interviews with co-hosts Aaron Peterson and Jamie Jones, both 20+ year veterans in the industry, as well as a range of influential guests from across marketing disciplines, experiences, and generations. This isn't a show about nostalgia. It isn't a show about resisting change or mourning what's gone. It's a show about continuity — the throughline from a hand-lettered sign to a programmatic ad buy, from a town crier to a TikTok algorithm, from a Rolodex to a CRM. The thesis is that understanding where we came from makes us better at deciding where we go — and that the best practitioners aren't the ones who abandoned the old playbook, but the ones who understood it deeply enough to know what to keep.