
THE LAB | Episode 5: Planning For a Crisis Situation
Chris and George Explain different strategies to prepare yourself and your organization for a crisis scenario.

Hosted by Chemistry PR and Multimedia · 🇺🇸 US · EN-US · 5 episodes
Established thought leaders with verified media credentials.
Diving into the vast world of public relations, communications and marketing, discussing the latest hot-button industry issues and speaking with industry professionals.
Chemistry PR and Multimedia hosts The Lab, a business show with 5 episodes published.

Chris and George Explain different strategies to prepare yourself and your organization for a crisis scenario.

What are journalists actually looking for when you try to pitch them a story idea? George and Chris take a deep dive into that question and more on this episode of The Lab.

On this Episode of The Lab, Chris and George explain the differences between public relations and marketing and why both are important to your brands' overall communications strategy.

Strategic Communications expert Beth Fagan sits down with Chris Kuban and George Sells to discuss how the message mapping process clarifies a clients' main message, supercharging their campaign.

Chemistry PR & Multimedia founder and CEO Chris Kuban sits down with the agency's Director of Client Services George Sells to discuss how the process of message mapping serves as the foundation for a great communications
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To pitch The Lab, visit https://podcasters.spotify.com/pod/show/elliot-skillings for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
The Lab is hosted by Chemistry PR and Multimedia. The show is categorised under business (marketing) and has published 5 episodes.
The Lab has published 5 episodes.
The Lab regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Lab is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Lab hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Lab average 16 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Lab's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 4 days ago.