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Established thought leaders with verified media credentials.
We share our thoughts and ideas on how to grow a business.
Unknown Host hosts The Grow and Convert Marketing Show.
Most GEO/AEO advice assumes you're already a known brand. Here's how we'd approach GEO/AEO if you're not. Redline Capital is a business funding company that came to us after running mostly outbound. They didn't really ha
Most GEO advice is wrong. Everyone's recommending llms.txt files, FAQ schemas, and content tweaks, but none of that actually influences whether ChatGPT, Claude, or Gemini recommend your brand. In this webinar, Devesh Kha
"Third-party content drives 85% of brand discovery in LLMs." It's the GEO stat making the rounds on LinkedIn right now, and a lot of marketers are using it to argue that your own site content doesn't matter anymore- that
"Self-promotional listicles are dying" is the new SEO narrative making the rounds and we've had multiple clients Slack us asking if we should change our strategy of producing list posts. In this episode, we break down Li
A client told us ChatGPT kept recommending Grow and Convert until she had to reach out. So we copied her exact prompt into an incognito window. We were nowhere to be found. That one example changed how we think about AI
Most people optimizing for AI search are focused on the wrong metric. Getting cited by an AI model feels like a win but a citation doesn't mean you're actually influencing the answer. And after sampling AI search prompts
Your ChatGPT traffic is probably 5-10x higher than what your analytics shows. We used to think AI traffic was a small fraction of Google. We showed you the data a few episodes back — ChatGPT was about 3-4% of organic Goo
For the last 10-15 years, marketing has been dominated by the performance marketer - everything measurable, everything attributable. Creative marketers with big campaign ideas couldn't get the budget or the dev and desig
Did you know that when you ask ChatGPT for a product recommendation, ChatGPT can recommend 50+ different brands for the same prompt? In this episode, we break down Rand Fishkin's latest research on the extreme variance i
(Sorry about the audio quality on this one, it was recorded with the wrong microphone-- this episode is better viewed with screen share on Youtube ) Most teams struggle with AI writing tools because they try to use them
Most marketers track their AI visibility… but have no idea what to do next. This episode shows the exact GEO strategy to actually increase your mentions in ChatGPT and Perplexity. In this episode, we show you exactly how
Are you focusing your AI visibility and PR efforts on Reddit, Wikipedia, and media sites like The New York Times? You could be wasting your time and money. In this episode of the Grow and Convert Marketing Show, we dive
Marketers are wasting time chasing the wrong AI tactics. Everyone’s debating “Should we post on Reddit? Add LLM.txt? Write summaries for LLMs?” — but missing the real priority. In this video, we introduce Prioritized GEO
Everyone says SEO is dead… but our client data tells a different story. We compare SEO traffic vs. AI traffic (ChatGPT, Perplexity, etc.) and reveal what’s actually driving conversions — and why it’s not “SEO vs. AI,” it
Are you worried your competitors are “winning” in AI search results? You’re not alone. A lot of marketers, CMOs, and founders are asking the same thing. In this episode of the Grow & Convert Marketing Show, we break down
AI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products. Here's what we've discovered so far: - People don't just type keywords i
We Built an AI Search Ranking Tool (And You Can Use It Too!) Tired of wondering if your brand shows up when people ask ChatGPT, Perplexity, or Google AI for recommendations? We were too. That's why we built Traqer.ai - t
In this episode of the Grow and Convert Marketing Show, we discuss our journey creating an AI writing tool designed to mirror the way we produce content. Unlike existing solutions that prioritize speed over quality, our
In this episode of the Grow and Convert Marketing Show, Devesh and Benji reveal why comparison keywords convert at a shocking 8.43%+ rate - and why most companies are afraid to target them. We break down: - Common object
This one is likely better to be watched on Youtube (so you can see the writing and editing). In this episode of the Grow & Convert Marketing Show, we break down a real blog post about website feedback tools to reveal com
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