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Hosted by Joel Kleber · 🇺🇸 US · EN · 34 episodes
Established thought leaders with verified media credentials.
The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.
Joel Kleber hosts The Franchise Marketer Podcast, a business show with 34 episodes published.
Live franchise expos are back, and most brands still waste the money they spend on them. Tim Collett has run the Franchise & Business Opportunities Expo in Brisbane, Sydney and Melbourne for 15 years, and in this episode
He bought his first gym at 21 with money a member fronted. At 24, he became franchisor himself and inherited a near-legal mess with unhappy franchisees. Sam Waller, CEO of Stepz Fitness ( https://stepzfitness.com.au/ ),
Most franchisors expect leads after two months of posting. Amrit Dhaliwal waited three years. Now serious prospects watch 30 hours of his content before they ever inquire. Amrit is the CEO and founder of Walfinch, a UK h
Recorded live at Digital Marketers Australia 2026, this is Joel Kleber's keynote on the Franchise Trust Engine, the content system behind Jim's Group's growth from a 10-year plateau to 8,400 new franchisees in 6 years. J
Organic search traffic is collapsing across every franchise category and most agencies pitching AEO and GEO packages do not understand what they are selling. Madeleine Zook calls it exactly as she sees it. In this episod
I enjoy talking to founders. I have massive respect for people who have an idea and go out there and create it. That's exactly what Bryan Shankman did with Lead Truffle. This is a video episode if you want to see it acti
99% of Jim's Group franchise buyers say video influenced their decision. This is the system that made that possible. This solo episode breaks down the Trust Engine method, the six-step content framework built at Jim's Gr
Rhianna Clavering manages a seven-figure national marketing fund across 150 franchise offices, and she breaks down exactly how it works. Rhianna is the National Marketing Manager at Caremark, a UK home care franchise and
In this episode, I pull back the curtain on the exact AI tools I and my team rely on daily to run marketing for franchise brands. No sponsored mentions, no affiliate links — just the real stack. I break down how I use Op
Most people jump straight into AI tools without setting up the one thing that makes them actually work for you. In this episode, I'm sharing my number one AI tip — building your AI brain. Your AI brain is a structured fo
James Farquhar built a full franchise management platform on Replit for around $90 a month. A dev team would have charged $400,000. In this episode, James Farquhar walks through how he and Troy Nathan are building Footy
Brent Dowling has seen franchise growth from every angle. Franchisee, franchisor, advisor, and yes, former pro snowboarder. In this episode, we get practical about what actually moves the needle going from 0 to 100 franc
Susana Hands (The Franchise Lady) breaks down how to attract better franchisees, not just more leads. We cover ideal franchisee avatars, founder-led sales, content-first trust, and simple nurture that actually converts.
Most franchise brands still try to grow behind a logo. Darcy Ellis went the opposite way. At 29, Darcy has built HitFit into a fast-growing boxing fitness franchise by putting the owner back on the gym floor, going all-i
What does it take to scale a lawn care business from a single mower to more than 150 franchise locations? In this in-depth interview, Mike Andes, founder of Augusta Lawn Care and one of the leading voices in the home-ser
In this episode, I break down how to build trust when no one knows your franchise brand yet. I unpack Google’s 7-11-4 Rule—7 hours of content, 11 touchpoints, 4 locations and show how I’ve used this approach at Jim’s to
In this episode, I chatted with Andy Baker, founder of Sesimi, the creative automation platform that’s transforming how franchise brands produce marketing content. If you’ve ever struggled with slow approvals, inconsiste
In this episode, I talk about how to build your own AI CMO. To see the video of this, make sure you join my Franchise Marketer newsletter - https://franchisemarketer.beehiiv.com/
I sat down with Laura Ridley from The Checklist Group. She’s helped franchises like Success Tutoring explode from a handful of sites to more than 160 territories. We talked about why pre-sales matter, why most franchise
In this crossover episode, I join Glenn Walford on The Franchise Everything Podcast to unpack how Jim’s Group built one of Australia’s biggest franchise networks fuelled almost entirely by video marketing. I share how he
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The Franchise Marketer Podcast is hosted by Joel Kleber. The show is categorised under business (marketing) and has published 34 episodes.
The Franchise Marketer Podcast has published 34 episodes.
The Franchise Marketer Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Franchise Marketer Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Franchise Marketer Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Franchise Marketer Podcast average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Franchise Marketer Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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